Christian Majgaard

Christian championed LEGO’s change from a low tech plastic brick manufacturer to a brand that thrived on technologies

Christian Majgaard was creative genius and senior director at LEGO

As Head of Global Brand & Business Development, Christian Majgaard was creative genius and senior director at LEGO responsible for their global brand, product and campaign development of their core business (toys) as well as their theme park, media and brand licensing divisions. Christian left LEGO to help international companies develop and implement strategies for customer focused growth (brand strategy, innovation and corporate vision/identity).

Both through his leadership experience, his consultancy practise and his global record of success through innovation, Christian Majgaard is internationally recognised for adjusting corporate effectiveness through implementation of technologies and innovative strategies.

As a global executive leader, Christian championed world famous toy maker LEGO’s change from a low tech plastic brick manufacturer to a brand that thrived on technologies such as robotics and interactivity developing both company and product through applied technology. Any strategy process should begin by seeing the world as it is, yet most strategy meetings are about writing wishing lists to Santa Claus.

Christian has successfully addressed change issues and applied strategy for international brands such as Motorola, Nestle and Unisys among his board level clients. His work with a major health sector client is an IMD Switzerland case study benchmark for innovation and implementation.

He has maintained close relations to LEGO and their CEO is Chairman of Christian’s consultancy business. Christian is a renowned speaker at conferences throughout the world on creativity, implementation, innovation and strategy.

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